Time is but a travel route for suspended past and future moments moved by our thoughts. Amid the former and the au courant lies Haal, Inc.; a contemporary brand whose rapid success equates today to that of its renowned sister brand Sotra. Its prominence world traveled scent is released from its linguistic root meaning ‘cardamom’. This is the scent of Haal, Inc.; the heroine of time that releases the past and future from its suspension to embrace the unfolded layers of time and keep its conformity between the genuine and the light-hearted. Its immaculate lines and abstract proportions that cloak over its minimalistic classic ambience have become the essential garment of choice for the contemporary cultured woman who welcomes the traditional with audacity, innovative elements and unapologetic cuts in her outer mute statement to the world.